I know what you are thinking.
My tax business is very small. It’s just me, my receptionist, and the occasional seasonal employee that I hire to help during tax season.
Plus, it’s not like I can offer my tax preparation services online anyway. Do I really need a website?
- This is not what you should rely on for your business to be found.
Tax Professionals Need To Be Online
Think about this. If 81% of consumers conduct online research before making a purchase, and 87% of American adults use the internet, isn’t it safe to assume that having an online presence will benefit your business?
As entrepreneurs, we all have to keep pace, stay informed, and adjust accordingly in order to be successful. Anyhow, you know where I’m heading with this. The answer is yes, if you have a business you need to have a website. Period. No ifs, ands, or buts.
Now, let’s look at some additional reasons to ensure you follow the right path when building an online strategy for your small business.
Having A Website Can Be Inexpensive
First of all, if your first inclination is to think building a website will blow away your budget, you can relax. I’m not suggesting that you hire an expensive tech team and spend thousands of dollars building an extravagant website.
The point here is that you should, at the very least, have an online presence. You want potential customers, business partners, and perhaps even future employees to quickly and easily be able to find out basic information about your business and the services you offer.
That said, it’s important to remember that your site is the first chance you have at making a good impression on a potential client. Therefore, having a professional-looking website with easy to find, relevant information about your business, should be your absolute highest priority while working on this project.
You don’t have to spend a fortune to make your small tax preparation business reflect the appearance and professionalism of a large franchise or corporation. So you can look at your website as a great tool to level the playing field between you and the big boys.
Your Competitors Have A Website
Speaking of competitors, another very good reason why you should have a website, without one, potential customers searching for tax preparation services in your town will end up going to your competitors that do have a website.
At this point, if you still believe that your business cannot benefit from having a website, then you might as well call the other tax professionals in your town and let them know you are not interested in new business derived from online sources.
For those of you who are convinced and ready but not sure where to start, stay tuned for my next post where we’ll discuss insightful tips and pass on best practices that we use here at Refundo to establish a successful online presence.
Using Facebook To Retarget Your Website Visitors
The beauty of Facebook marketing is being able to reach a specific audience for your product, and also being able to retarget people who didn't take any action.
What does remarketing mean?
Imagine you got a potential client to go to your website, but he didn't schedule a call, or purchase any of your services. Does this mean you've lost this person forever? I mean, they did end up going to the website, so they must've been somewhat interested.
Facebook retargeting allows you to re-advertise to that individual as much as you want, when they return to Facebook. This gives you an opportunity to develop a relationship that can convert into a client.
Did you know it takes about 5-7 encounters with a brand before a person actually makes a purchasing decision. Customers need to evaluate your product before they commit, and having a website gives you the power to do it over and over again.