It's summer, and the busy tax season is finally over! But that doesn't mean it is time for tax professionals to check out. Summer is an opportune time to prepare for the upcoming season, and we have 5 things tax professionals should be doing this summer that will help your personal professional development. So let's get to them.
5 Things Tax Professionals Should be Doing this Summer
1. Attend IRS Trade shows
The IRS Tax Forums are located all over the country during the summer and cover topics from the basics of tax preparation to advanced tax advice. Taking advantage of these opportunities will help you become a more informed and stronger tax professional. Knowledge is power. To find an IRS Tax Forum near you visit the official IRS Tax Forum website.
2. Compare tax software
There is quite a few tax softwares on the market, so how can you be sure that the one you're using is the best? The summer break from tax season is a great time to compare the different types and choose one that is optimal for you. Find the one that makes your tax season a piece of cake.
3. Compare bank product providers
How much are you paying for bank fees and products? You might be surprised to find that different providers have better perks and products beyond refund transfers. Is your current banking partner treating you just like another number? Do they reach out to you during the year? Do they even blog?
4. Create a website
It's no secret that our world has gone digital - and there is no turning back. Take some time (or hire someone) to set up a website to advertise your company. Not only can you bring in potential clients, but you can also offer helpful tax advice which would be helpful for others. It is important to understand that clients are looking for you online first before in real life.
5. Create a marketing plan
Having no plan is a plan to fail. People won't know about your business unless you have a good marketing strategy. Word of mouth is highly effective, but making use of different avenues of getting recognition will increase the probability of your financial success - and more business. Are you running any type of social media advertisements? How can the thousands of people in your neighborhood find out about you? Learning to leverage social marketing is super important.
In conclusion, we all want to take some much needed R&R this summer and you should. You should also make some time to figure out how to keep growing your business now during the "off-season" and these 5 tips are sure to get you started.