How Important Are Online Reviews For Your Tax Prep Business?
While digital has become the marketing strategy of choice for businesses today, this does not mean that word of mouth is obsolete. Word of mouth still remains a powerful tool for marketing your tax preparation business, and with the interconnected network of digital channels at our fingertips, it’s easier than ever for customers to tell others about their best (and worst) experiences. Online reviews are today’s word of mouth marketing, and they can make or break your tax preparation business.
Online review sites like Yelp, Google Maps, and TripAdvisor (among others) play a crucial role in determining the success of tax preparation businesses. Your potential, current, and loyal customers are using them daily to make their decisions. Why?
Online reviews have also become incredibly easy to find, thanks to search engines, and mobile apps.
In many cases, reviews for a tax preparation business become visible to consumers before they even click a link. For example, a regular Google search for “tax preparation Boston” yields the following local results. As you can see, the ratings for each tax preparation business are included in the results:
How Online Reviews Help Your Tax Preparation Business
These reviews are absolutely critical to your tax business because of the stigma surrounding taxes. The goal for most people during tax season is to get back as much as they can, so they're particularly cautious about who handles their refund. If you're a tax preparation business that has many positive reviews and 4-5 star rating, you will certainly stand out from the rest. It reassures the public that you know what you're doing, and that'll you provide exceptional service.
Don't Let Reviews Scare You
There will always be negative reviews and you can’t please everyone, but that’s okay! Having balanced reviews makes your tax preparation business look legitimate, and consistent, quality responses to reviews will show you care about your customers.
If you do your best to provide excellent service, good reviews will outweigh the bad ones and your business’ review pages will be a useful tool for prospective customers to find you.
While we don’t know what the future has in store for review sites, we do know that they’ll continue to play an instrumental role in attracting (or scaring off) new customers. Online reviews and review sites are only gaining more and more traction in the world of digital marketing, so take advantage of the opportunities they provide and start actively working on your online reputation today.