So far we’ve established the perception of refund advances as well as how/why Refundo introduced the NOW program. It certainly doesn’t end there. In order to fully grasp the NOW’s capabilities, we mustn’t forget how it benefits tax professionals.
So.... “What’s in it for me”?
The NOW program helps build brand loyalty, client trust, and a competitive edge. It’s ok to question how the NOW manages to do all that. Remember, it’s our responsibility to help shed some perspective.
A Competitive Edge
Generally, after you’ve had a long tax season, you may be asking yourself, “How can I improve” or “how can I become more competitive next year”?
You can’t expect to be complacent and successful. It’s certainly something to consider when challenging yourself and your competition.
Now, think about what a refund advance does to your business and keep in mind that no one else is providing this option. A competitive edge.
It’s kinda like when the first iPod came out. Apple had an edge on anyone who still sold Walkman’s. They revolutionized the music industry and became pioneers of ANYTHING cool. It’s exactly how you want taxpayers to view you.
Going off the same example, what did the innovation provide for a company like Apple?
If you answered increased sales, then you’re certainly not wrong. But what was even better than that? Brand loyalty. By giving their customers a unique and innovative product, it allowed them to equate innovation/different/cool/convenient with their brand.
That’s exactly what the Refundo NOW advance does for your business. Not to mention, how our refund advance compares to others in the industry. Take advantage of the moment and utilize a tool that helps your brand. Fortunate for everyone, it helps people in the process.
Stronger Relationship With Your Clients
Along with brand loyalty, you also develop a stronger relationship with your clients. In their eyes, you are looking out for their best interest. When all is said and done, isn’t that the point?
Tax professionals have the knowledge and tools to figure out what works best. The refund advance only emphasizes their previous work to provide a good service.
Remember, it’s important to be both short-term and long-term thinkers. Brand Loyalty does not happen overnight.
It’s a process.
Once more people associate advances with both Refundo and your tax practice, we’ll create a market within a market. And as more people feel the benefits of the advance and tell their story, it’s only a matter of time before we realize how impactful a refund advance can be.
At that point, you’ll be ahead of the game. In other words, you’ve become more of a long-term strategy thinker.