Whenever you believe in something so much and try to voice your commitment, three things can happen. You can become overbearing and people stop listening. People believe what you say, but do very little to influence others. Or people can relate, love, admire and help promote the things that can help the people around you.
Your commitment and dedication is just as important as those who believe and carry your message. There needs to be a collective approach to keeping something alive. Only then, will you manage to influence people and make an impact.
From a tax professional’s perspective, first you need to decide if a refund advance is something you value. When evaluating the refund advance, what is the most important aspect of it?
Belief in your product.
If you truly feel that a product provides a service that people will enjoy and benefit from, you’ll sell the product with passion and emotion. If fear is an obstacle, you can reference my previous posts.
Remember, people fear the unknown.
At this point, you’re aware of how it benefits both tax professionals and taxpayers. Once tax professionals use the refund advance as part of their marketing efforts, taxpayers will be more aware and willing to participate.
Think about the impact you can have on someone’s life by providing an alternative. If this sounds a bit exaggerated, I encourage you to watch our Let’s Talk NOW video. Whether you’re at church, PTA meetings, soccer practice, or dinner, there are many places where you can share your story.
The more you’re heard, the more relevant the NOW program can become. At that point, the public will remove the negative stigmas associated with refund advances, and praise the arrival of the NOW program.
The main objective is to continue improving and to share a positive perspective. The US government is an opponent of refund advances because of predatory lending. Their main purpose is serving taxpayers, but the NOW advance serves as an alternative to the RAL.
The reintroduction of the NOW serves as a platform for change, and the continued improvement serves as an opportunity for progress. Nevertheless, it's important to stay vigilant to how refund advances can be exploited.
We’ve started the conversation and need your help to keep it going. Once we feel like it’s coming to an end, we’ll regroup and figure out how to make it better. Only then, will people feel empowered to share their thoughts and feel like they’ve contributed to something that will benefit the public.