Why Rank Your Tax Business On Google Maps?
When someone performs a Maps search for the products or services you provide, does your tax business show up? If so, where does it show up? Whether on desktop or mobile, consumers rarely look past the first few results when performing a search, so it’s crucial to make sure your Google Maps listing is optimized to show up first for relevant searches.
Keep in mind that regular Google Search results pages also display local results whenever applicable, so ranking higher on Google Maps equates to ranking higher on Google Search as well.
So how do you get your tax business listing to show up higher in Google Maps? The secret lies in your Google My Business Listing.
How Do You Get On Google Maps?
To rank higher on Google Maps, you’ve got to get your tax business on there in the first place.
To get on Google Maps:
1. Search for your tax business in Maps.
2. If it appears, claim the listing.
3. If it doesn’t appear, add it as a place to Maps and then claim the listing.
To claim your listing,
To claim your listing and make the necessary edits and additions to rank higher, you’ll need a Google My Business account. For specific instructions, head to our post on how to create, claim, and verify your Google My Business Listing.
Ranking Your Tax Office Higher
Complete Your Google My Business Listing
The status of your tax business’s ranking in Google Maps correlates directly to the completeness and accuracy of your Google My Business listing. This is because Google wants to be able to display information about your tax business to customers. The more information you supply Google, the more Google can supply its searchers, and the more comfortable it will be ranking you higher in results.
To rank higher on Google Maps, each of the below areas of your Google My Business profile needs to be complete, accurate, and optimized. We’ll go into more detail with certain items in the next section.
• Phone number
• Business categories
• Business details
• Profile images
• Verified status
• Review replies
• Positive vs negative ratings
• Average star of ratings
Use a Local Phone Number
Google isn’t keen on toll-free (800 and 877) numbers because these types of numbers are frequently used for spam. Use a local telephone number with the area code of your location. This will help you to rank higher in Google Maps, and will also verify for searchers that your tax business is a brick and mortar location in the area.
Do Not Use a Tracked Number
Don’t use a tracked phone number in an effort to segment customers coming from Google Maps. There’s a right and a wrong way to do this; the right way is complicated and the wrong way could damage your rankings.
Keep Your Hours Updated
Google Maps tells users if a tax business is open, closed, or opening or closing soon. Adding business hours to your listing can give potential customers the impetus to use your tax business.
Optimize Your Listing Description
Your Google Maps listing has a character limit, so keep your description short and sweet and include words that reflect your tax business. For example, instead of “great tax preparer offering exemplary customer service”, try something like “Dallas tax preparer with best rates”.
Properly Categorize Your Business
In terms of ranking, the category field of your Google My Business profile (and Maps listing) is the most important attribute. Google can detect category information from your website and other mentions of your tax business across the web, but it’s important for you to go in and manually add as many relevant categories as you can.
To add categories, type in keywords to describe your business and Google will display matching categories from which to choose.
Get Google Reviews
Google reviews add trustworthiness to a tax business, so Google ranks businesses with a high volume of good reviews higher on Google Maps. Keep in mind that, once you open up your tax business for reviews, there is no turning back. As with other review sites like Yelp, you will not have control over what people say, so your reviews may be both good and bad.
To get more Google reviews, obtain the link to your Google review form: go to your Google Maps listing, click “more information” and copy the direct link you find there. Share this link via social media and email to encourage reviews. You can also create a landing page on your website that leads directly to your Google review form.
To give yourself a boost, ask a handful of trusted, loyal customers (ones who you know will leave you a positive review) to write a review for you. Just a few positive reviews will be enough to rev up rankings for your tax business..