Low Cost Marketing For Your Tax Business
The challenge of getting your tax business to reach more customers and make sales is one that could easily end up boring a large hole in your business pocket. However, the advent of social media and digital marketing has made it easier and quite inexpensive to market a tax business. This post contains 10 low-cost marketing ideas to get you started.
1. Social Media Contests
Social media contests make a low-cost way of building brand awareness and even generating leads for your tax business . Your contest prize should appeal to your target audience (link to ebook) members enough such that they will perform the action to enter the contest (such as tagging your business in a post, referring a friend, liking your page, etc.)
2. Community Events
Organizing local events are often a low-cost method for gaining exposure in your community and building your reputation . However, they must be carefully planned to ensure you don’t go over your budget. You could also use social media (another low-cost marketing method) to promote your event to get a wider reach.
3. Social Media Advertising
Money spent on internet advertising overtook what was spent on newspaper ads as far back as 2013. Because most people are on social media, it's the most powerful way of connecting with your target audience. You can spend as little as 7 dollars a week, and end up reaching close to 3,000 people in your community.
That's the key part.
Make sure to position your marketing so that you're only focusing on people who live within 5 miles of your tax business. Why? Because they are more likely to walk in after a booked appointment.
4. Referral Programs
A referral program offers existing customers a reward, of value to them, for referring other customers to your tax business. With a small monetary investment, a referral program can fetch you more relevant customers and help you gain you a more loyal customer base.
Everyone loves a freebie. There are many ways to produce freebies at next to nothing that will produce great marketing results. For example: a free eBook on a topic of your expertise, tax advice/ tips, or discount coupons people can obtain in exchange for their email address are all low-cost ways to capture leads for your tax business.
6. Join Local Facebook Groups
Don’t stay in the dark. Join discussion groups where people are actively talking about products and tax services like yours, topics in your industry, and businesses relevant to your brand. This can help you spread the word about your expertise, gain credibility in your industry, and build your reputation and network.
7. Email Marketing
With over 205 billion emails sent daily, email remains a lucrative and low-cost channel for connecting with your target audience. A good email marketing strategy can drive traffic to your website or facebook page, generate qualified leads, and gain you more loyal customers before and during tax season.
The contacts and sales opportunities that come from business networking are invaluable. Other tax business owners can help you identify your marketing blind spots, refer customers to you, or even educate you. Just make sure you are doing the same for them, and that you nurture these relationships over time.
Just because marketing is so crucial, this does not mean it is a capital-intensive venture. Try these low-cost marketing ideas and see how they can grow both your tax business and your overall marketing strategy.