Get More Leads For Your Tax Prep Business With These Strategies
As a tax prep business that’s trying to become more relevant, having a steady supply of leads coming in is essential. While there are countless ways to accomplish this, a lot of companies make the mistake of keeping their focus too narrow, only trying out a few strategies at a time and letting the rest fall to the wayside.
Having a diversified strategy will help ensure you’re reaching as many consumers as possible since there is no “one size fits all” when it comes to marketing.
Just as the consumer market continues to evolve, so too should your ways to gather more leads for your tax prep business and stay ahead of your competitors.1. Social Media Engagement
No matter who your target customers are, you can find them on social media. This is a powerful platform for reaching your audience both with and without spending money. Regularly posting and keeping your followers up to date with what’s going on is a great way to stay at the forefront of their thoughts when it’s time to buy.
Create posts that inspire your followers to interact with your tax prep business. Whether it be checking out a new facebook post or visiting your website. When you feel you’ve got the hang of it, try out paid ads to supplement your strategy.
2. Weekly Contests & Giveaways
Everyone likes free stuff, so what better way to generate leads than by doing contests and giveaways? Not only will this keep your audience engaged and coming back for more, but it’s also going to increase contact points and the chances that visitors will turn into clients for your tax prep business.
While it may not immediately generate business, contests and giveaways help build brand loyalty (link to ebook) and create captive audiences while allowing you to collect valuable information in exchange, such as email addresses.
3. Partner With an Influencer
If your tax prep business doesn’t quite have the reach and authority you would like, partnering with a popular influencer that has a large following in your community is a powerful way to increase exposure.
This strategy allows you to tap into their audience and and introduce them to your tax business in an indirect way, working similar to a referral from a friend.
Because you’ll be reaching your target consumers in a different way, they won’t feel like you’re trying to push them into a purchase, ultimately increasing the likelihood that they become interested.
4. Offer Free Content
Creating free downloads that cover important topics in great depth are incredibly powerful for generating leads for your tax business. By sharing helpful tax advice and tips (Download: Free Tax Content Calendar) on how to maximize our refund's during tax season, you start to build a relationship with your audience. You're providing valuable information that will improve their lives, and you're increasing your odds of getting their business every single time you do it.
As you approach tax season, don't be afraid to ask for the sale. By now, it should feel much more natural than if you were engaging with them for the first time.
5. Run Online Ads
While not free, running online ads still remains one of the best methods for generating a steady supply of leads for your tax prep business. What makes them so potent is the ability to customize ads for all kinds of goals and put them directly in front of your target customers at just the right time.
Of course, we’re talking about platforms like Google, Facebook, and Instagram, so you can compare results and see what works best. No matter how small or large your budget, you can easily control spending to get affordable exposure.
6. Video Marketing
More and more people are choosing to consume information that’s in video format, making it a perfect channel to attract some customers. For some consumers, seeing and hearing about your brand rather than simply reading about it is just what they need to become a paying customer.
To take advantage of this, create entertaining, value-rich video content that engages viewers and ultimately urges them to the next step whether that be giving you their email, visiting your website, or checking out your tax prep business pages.
7. Success Stories From Existing Customers
There are few things customers trust more than reviews from other people that have already bought your product or service. For this strategy, take the success of existing customers and turn it into a story that others can see, helping to clear up a lot of lingering concerns that are preventing them from pulling the trigger.
When someone’s on the fence, a success story can put them at ease knowing others that were experiencing the same problem found a solution and they’re happy with it. After all, they want success too!
