Before you use your terminator focus to find some good freebies, ask yourself why you’re attending the IRS trade shows. Unfortunately, not enough people ask themselves that, and fail to have a clear understanding of their goals for the event. It’s almost like walking into a networking event that you paid for, grabbing a couple of beers, maybe some nachos, and then desert…if you’re lucky. Instead, buy a 6 pack of beer, Tostito scoops, some good ole Ben and Jerry’s, and call it a day. Here’s my point. If you’re going to the trade shows and focused on the freebies, you’ve already lost.
After several hours of listening to IRS seminars and watching the hour hand slowly approach twelve, you realize the last hour was spent thinking of how to best get in line for food. You try to focus, but let’s face it, you need a break. After all, there’s only so much information you can digest in one day. Alright, so after 17 pens, 6 folders, 4 shirts, 2 pins, and an obscure doll, you go back home and get ready for the next trade show. There’s a wide variety of things that people give away at trade shows. God knows we all love the occasional free supplies. But at what cost to your business?