Having worked in the tax and accounting field, I have had the pleasure of working with many tax professionals. One topic that often arises, in particular at trade shows, is tax software. You have your loyal Drake followers, your Lacerte advocates and everything in-between. Value is one term you hear a lot when you are in the Drake circle. For Lacerte, it’s a workhorse that is complete and very efficient in regards to entry style. The fact is that renewal rates in the industry are very strong and usually run in the 95% range across the board. On occasion, you will have a tax software company make a mistake or two that cost them a few points off their renewal rate but in general the rates stay very stable. The point I want to discuss today is for new preparers or preparers that have finally realized that consumer DIY software is not the right fit to run a growing business.
The most successful professionals are those who keep up with the changing trends of their industry. For tax professionals, however, this can be a difficult feat to manage. In the ever-changing environment of tax work, here are a few tips to keep you informed of any tax updates.
Email marketing remains one of the most powerful lead generating tools we use today. If they've provided you with their email address, then they've showing interest in your product. And addressing your audience quickly and effectively drives growth to your tax office.
Why is it so great?
Almost everyone has an email address, and more importantly, they check it EVERY...SINGLE...DAY. Not to mention, those that check every 5 minutes for fear of missing something.
Checking our emails have become very habit-driven, and can even distract us frequently throughout the day. That’s where you come in. You’re the healthy distraction they’ve been looking for. The problem is that most tax pros simply send the email, hope to get a response, and then figure out what to do afterwards. Big mistake.
The purpose of this blog series is to share creative ways to attract and gain new clients (more leads), so that you can use them in your own business. Our previous post touched on tax tips to help market your tax services , and as we continue to gather more leads, it's important that we work together in seeing what works and what can be improved. That way, tax professionals can be more effective and focus on the strategies that will help you improve your tax business.
Software is constantly making our lives easier. The do-it-yourself model continues to take over services that used to require professional assistance. Need a new house? Forget the broker's fee and just buy it online. The tax industry is no exception to this rule. Something that used to require a trip downtown to your friendly neighborhood tax professional can now be done from the comfort of your home.
Piles of paperwork, jam-packed waiting rooms, phones ringing incessantly. Ahh, good old tax season.
I know you had a checklist and did everything possible to get prepared ahead of time, but now that it’s in full swing, is there anything we can do to make sure it’s stress-free?
All right, so stress-free is bit of a stretch. But between the substantial amounts of caffeine, large workloads, and long hours, there are a few things you can do for a less stressful and perhaps even fun season.
We’ve been talking a lot about focusing on people’s attention and the importance of challenging ourselves in order to become successful. On one side, we see how Facebook serves as a great platform to share your information and content with everyone. The other side reflects your ability to embrace change and try new things. Still, I think it’s even more important to dive deeper with concrete examples and ideas of how to engage your audience.
With that said, ask yourself how much video content you’ve displayed. Do you think it’s worth it? Are people really paying attention to it?
If you’ve ever been on Facebook, sometimes you can’t help but wonder how a video received so many views. But is it really that hard to imagine something very funny going viral? Not really. When it comes down to it, they found a way to connect with people.
They found a way to be different.
So that’s what we’re going to do. I’m going to share some ideas of how to increase video engagement, and we’ll see who’s brave enough to try it themselves.
The tax industry is very interesting, but I think for reasons that may be different from your own. It has tradition, it has a process, and it sticks to its deep roots. Every year tax professionals visit trade shows, hear what people have to offer, and then slowly prepare for the December time frame. It’s just like clockwork.
So why do I think the tax industry is interesting? Well, because no one seems willing to disrupt it.
Check-out our 5th episode of #faxonly (facts only) by Refundo.