Six years ago, the day before Christmas, I remember receiving an email announcement from Santa Barbara Bank & Trust telling us they would not have RALs. This jump started a series of events that led me to founding Refundo. I felt led on, betrayed, and even foolish for feeling like I had no option but to be at the mercy of someone else to help my clients.
Whenever a new product enters the market, you have to be able to evaluate it from the top to the bottom. This helps ensure there aren't any lingering effects.
Competition is a very funny thing. It has the ability to shift mentalities, embrace change, and push your work ethic. In fact, your work ethic is the only thing you have absolute control over. Nothing else. It requires sacrificing your energy and time to be your best self, thus giving you more tools to compete.
Unfortunately, competition can also show a different side. Staying competitive and relevant sometimes forces us to make rash decisions, disregarding how it affects the people around us.
Whenever you believe in something so much and try to voice your commitment, three things can happen. You can become overbearing and people stop listening. People believe what you say, but do very little to influence others. Or people can relate, love, admire and help promote the things that can help the people around you.
Your commitment and dedication is just as important as those who believe and carry your message. There needs to be a collective approach to keeping something alive. Only then, will you manage to influence people and make an impact.
More often than not, we come across headlines like “Beware of…” or How safe is…” when referencing refund advances. In my previous post I showed how Refundo uses actions instead of words to instill trust. With that thought in mind, let’s talk about the positive impact of the NOW advance on taxpayers and show, in their own words, how it helped them through difficult times.
So far we’ve established the perception of refund advances as well as how/why Refundo introduced the NOW program. It certainly doesn’t end there. In order to fully grasp the NOW’s capabilities, we mustn’t forget how it benefits tax professionals.
So.... “What’s in it for me”?
The NOW program helps build brand loyalty, client trust, and a competitive edge. It’s ok to question how the NOW manages to do all that. Remember, it’s our responsibility to help shed some perspective.
In my previous post, we discussed the perception of refund advances, good and bad, and focused on how it can be improved. The good represented the options it gives consumers. The bad revealed itself in how it was being executed.
Whether you’re constantly keeping track of industry news or catch the occasional Facebook link, the purpose of the series is to provide real examples and thoughtful insights, so that you can form your own opinion.
With that said, here's how and why Refundo introduced the Refundo NOW advance program for consumers.